B2B marketing · Enterprise sales
Untouched lead recovery & re-engagement
Key results
- Time to first sales touch9 days2 daysmedian stalled lead
- Leads flagged weekly30–45recovery queue
Enterprise B2B teams often invest heavily in inbound marketing only to lose a fifth or more of those leads before sales ever touches them. This workflow closes the gap between marketing automation and Salesforce — recovering revenue that was already paid for.
The problem
Marketing generated thousands of inbound leads each year, but routing rules between the MAP and Salesforce were brittle. Leads that failed a sync, missed a field, or sat in a nurture queue too long never appeared on a rep's list. Leadership knew conversion suffered; no one could quantify how much pipeline was leaking.
Reps worked the leads they could see. Ops ran quarterly audits to find stragglers — expensive, reactive, and always late. There was no daily process to flag stalled records, prioritize outreach, or log recovery activity back to the CRM.
What Qurio does
Qurio connects to Salesforce and email, runs a plain-English workflow each weekday: find leads with no sales activity after a defined window, rank by fit and recency, draft re-engagement messages in the team's voice, and queue them for human approval.
Approved sends go out from Gmail; activity and status updates write back to Salesforce so marketing and sales see the same story. The playbook is documented once and runs on schedule — not a one-off spreadsheet project.
The outcome
Recoverable leads get contacted before they age out. Reps spend time on replies and conversations instead of hunting for who fell through the cracks.
Marketing gets closed-loop reporting on leads that re-entered the funnel. Leadership tracks unactioned rate and recovery volume as standard KPIs instead of anecdotal fixes.
Integrations
Want a workflow like this?
Download Qurio and run your first workflow across email, files, and tasks.